“Pain Aesthetics”, in the La Taché Gallery

Caro Data Vermibus: Flesh given to worms. This Latin expression is the origin of both the word "cadaver" and the pseudonym of the artist who is currently exhibiting part of his work in the La Taché Gallery up until the 12th of April.

Following a sojourn in the world of advertising, Vermibus began to direct his artistic career in protest against the dictates of consumer society. Using an illegal modus operandi, the artist removed fashion, perfume and other product-oriented posters only to rework them and return them to their initial location, the objective being to transform public advertising spaces into cultural spaces and spaces designed for reflection.

The Dissolving Europe project saw Vermibus travel to a number of European cities where, armed with an Interrail ticket and accompanied by a team who recorded his actions, the artist transfigured a series of European advertising campaigns. Using solvents, Vermibus was able to disfigure the established standards for beauty and capture the attention of passers-by, thereby transforming the space reserved for advertising into an, albeit short-lived, platform for a unique and more descriptive piece.

Pain Aesthetics includes some of these altered posters as well as the keys used by Vermibus to access the urban modules, various photographs and a video of the project.