Not sure what to write about in your blog or your website? This online tool will help you discover content opportunities.
One of the projects involved in the CreatiFI program, led by the Direcció de Creativitat i Innovació de l’Institut de Cultura de Barcelona, is Huballin, an online tool aimed at marketing professionals that lets us know what kind of content will work best in our blogs and websites. The aim of Huballin is to provide a workable content plan to attract new visitors. "We respond to two questions: What should I write about? Would these topics work or not? We help create original content of quality to attract readers. We don’t write the content but give ideas that may be relevant to your audience." explains Xavi Amoros, co-founder of Huballin along with Ruben Sospedra.
Let’s imagine a coffee company that wants articles on their web that would appeal to their customers. Huballin will provide ideas based on what their customers search the most. For example, it will prompt articles such as "Should we keep the coffee in the fridge?" or "How caffeine affects the brain?". In addition, Huballin also will recommend what kind of content is more likely to be read. "Maybe people are very interested in the arabic coffee but there are many important websites and blogs already talking about this, and our visibility will be complicated. Instead, with Huballin we can also see that there are many people looking for information about organic coffee and no one is writing about this subject. So it’s a good opportunity."explains Xavi Amoros.
The idea behind Huballin is to help companies and reap their benefits from content marketing without the hassle of having to devote much time to researching and finding good ideas and trends. "We took the best from the world of SEO and Social Media using Big Data technologies and semantic analysis, to create a really useful tool for businesses," said Amoros. Huballin is currently in open beta phase with a prototype that is open to everyone. "Now the goal is to receive feedback from users in order to see what works well and what does not, so we can improve the tool. Therefore, we are working with agencies and companies testing Huballin" stated Amoros.
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